Postcard Marketing

Postcard Marketing

By Chuck Checkman, TrickingisTricking.com – One of the best things about getting into postcard marketing is the fact that you are entering the multi-billion dollar direct mail and direct marketing industry. This post is a “primer” to get you off to a fast start but there’s so much more to postcard marketing which you’ll learn about as you go along. Because you’re entering this huge industry, there are countless resources available to you. For example, there is a tone of ongoing training available on sharpening your direct mail marketing skills.

The benchmark for success in direct mail and postcards, in particular, is the percent of response that turns into income as a result of a given direct mail campaign. Direct mail is not so much an art as it is a science. If you follow the proper protocol and as you further develop your expertise as a postcard marketing specialist, you will open up to a whole new world you probably never thought existed.

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Email Marketing

Email Marketing Online With Autoresponders

What Is Email Marketing?

Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product, service, or opportunity. The primary intent is to establish loyalty, trust and brand awareness; basically you want to build a relationship. Unfortunately, online email marketing seems to have a bad reputation. Many companies think that if people see an email that isn’t from someone they know, they will immediately consider it spam and delete it. While this may be true in some cases, you can make email marketing work for your company. In fact, there are a lot of reasons why you should be using email marketing – engaging your existing customers and gaining new ones, in addition to other visible benefits. By avoiding these marketing mistakes, you will put yourself ahead of your competition.

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