By Chuck Checkman, TrickingisTricking.com – One of the best things about getting into postcard marketing is the fact that you are entering the multi-billion dollar direct mail and direct marketing industry. This post is a “primer” to get you off to a fast start but there’s so much more to postcard marketing which you’ll learn about as you go along. Because you’re entering this huge industry, there are countless resources available to you. For example, there is a tone of ongoing training available on sharpening your direct mail marketing skills.
The benchmark for success in direct mail and postcards, in particular, is the percent of response that turns into income as a result of a given direct mail campaign. Direct mail is not so much an art as it is a science. If you follow the proper protocol and as you further develop your expertise as a postcard marketing specialist, you will open up to a whole new world you probably never thought existed.