What Is Email Marketing?
Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product, service, or opportunity. The primary intent is to establish loyalty, trust and brand awareness; basically you want to build a relationship. Unfortunately, online email marketing seems to have a bad reputation. Many companies think that if people see an email that isn’t from someone they know, they will immediately consider it spam and delete it. While this may be true in some cases, you can make email marketing work for your company. In fact, there are a lot of reasons why you should be using email marketing – engaging your existing customers and gaining new ones, in addition to other visible benefits. By avoiding these marketing mistakes, you will put yourself ahead of your competition.